Positive UK Business Meetings and Events Outlook 2025

The latest report from the Meetings Industry Association (MIA) Insights reveals strong confidence in the UK's business meetings and events sector. A significant 61% of businesses predict higher revenue in 2025.

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Cavendish Venues, London’s leading provider of conference and meeting spaces are seeing the same story. So far in 2025 we have received a record number of inquiries, and turnover is at an all-time high. This is a continuation of a trend that has been going on for some time; see our blog piece from Oct 24, Demand for London Conference Venues.

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The survey, which included 140 venues, suppliers, agents, and destinations, indicates that 41% of the forecasted revenue for 2025 is already confirmed. Despite a 10% decrease from last year's figures, the industry remains optimistic, anticipating a steady influx of enquiries to drive growth. International events are set to contribute 12% of the projected revenue.

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Challenges:

The report also highlights ongoing staffing challenges:

  • Recruitment Difficulties: 48% of businesses reported finding recruitment "somewhat challenging" in the past year, with 18% facing significant difficulties.
  • Barriers: Increased competition for candidates, lack of recruitment resources, and high turnover were major obstacles.
  • Responses: To address these issues, 53% of organisations have introduced work-life balance initiatives, and 38% have enhanced pay and benefits to improve retention.
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Contract Disputes and Instant Meetings Booking Trends

Additional findings include:

  • Instant Book Options: One-third (33%) of venues now offer Instant Book options for event organisers.
  • Contract Disputes: One-quarter (25%) of respondents experienced significant contract disputes in the past year.
  • Cancellation Policies: 62% identified cancellation policies as a key challenge in contract negotiations.
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London Conference Venues’ Industry Outlook

MIA chief executive Shonali Devereaux emphasised the importance of securing new business and retaining talent for growth. She stated, "Our latest findings highlight a sector that is optimistic about the year ahead, but recruitment and retention remain pressing concerns. We will continue to provide practical resources and industry support to help businesses navigate these challenges."

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If you are looking to book a conference meeting or exhibition in London there are lots of reasons to use Cavendish Venues:

‍Get in touch now on 0207 706 7700 or enquiries@cavendishvenues.com.

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